For example, there is a difference between a clothes store and a kids’ clothes store. The definition of category plays a crucial role in the improvement of results in the SERP. If you think that any of the provided categories doesn’t define the specifics of your business, choose the category most related to your field of activity. Unfortunately, there is no option to create one’s own category. ![]() You will have to choose between the categories provided by Google. The category helps Google identify which local search requests can be assigned to you. Pay particular attention to the correct choice of business category. Try to provide full and exact data because this will give users the possibility to find you faster. To do this, open the service webpage and press Start Now in the upper right corner.Įnter all the data Google needs from you such as company name, the field of activity, address, phone number, website, services you provide, and opening hours. It is necessary to submit an application and verify Google My Business listing. That is why the owners of local businesses should work hard to optimize the GMB listing in order to avoid losing potential customers. Research from the American company Nectafy shows that 88% of users with local search queries choose a company based on Google recommendations and come to make a purchase/order a service on the same day. If a user will search for a tattoo studio in Brooklyn, Google will offer the list of the nearby tattoo parlors.ĭrawn upon the rating, customers’ feedback, company information, and other data, users will be able to choose what exactly they need. You can read more information about the importance of local business in the article Local SEO Checklist 2020. If you are a local business owner, people can find your company on Google Maps and it will appear in the search results by local requests. It is also possible to tag the location of a company on Google Maps and get feedback from satisfied customers that will influence your search rating in the future. This is a free tool that manages the display of a company on search systems, maps, and other Google services. An example of a helpful tool is Google My Business that is particularly useful for local businesses. ![]() All you will need is to pay attention and put in some effort. In SEO, there are plenty of available and simple tools that are able to help you. Having faced SEO for the first time, many business owners fear that it is something extremely expensive. Google My Business Listing: A Step-by-Step Guide for Optimization
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